Isabel Cruz

Graduated in Sociology from the Autonomous University of Barcelona (UAB), ​​she has always been sensitive to social causes. As a result of a deep concern to apply theory to practice, in 2014 she studied the Master in Social Policies and Community Mediation of the Institute of Government and Public Policy (IGOP), which allowed her to work on citizen participation projects of the Barcelona City Council. At that time, she came into contact with the associative movement in the city, to which she joined as a volunteer in communication and awareness campaigns.

She assumed a very active role in the creation of digital strategies and content in different organitzations, highlighting her transmedia narrative, and the Las Kellys project was the one that established a turning point. In 2018, she decided to become a professional in digital marketing and moved to Madrid to study the Master in Digital Marketing at Aula CM, carrying out her first jobs in small agencies and Third Sector organitzations.

Since her return to Barcelona, ​​she has continued studying in order to be always updated and, at the beginning of 2022, she became part of the communication team of the Photographic Foundation.